New Website - Watneys Party Seven

Revived party beer-in-a-can brand Watneys Party Seven asked Swann Digital to create an ecommerce site based on the popular Shopify platform.

Working with wonderfully stylised, retro artwork and a strong brand identity, Swann Digital built a clean website packed with lots of great selling features on the front-end, as well as some great ones in the back-end too!

Some of the features built in to this new Shopify website include:

- Age verification pop-up on first visit
- A discount code offer on sign up
- Shipping API linked to logistics company
- Instagram feed integration

Marketing the website played a large part of this project, so Google Ads conversion tracking tags were installed at the checkout, as well as Facebook pixel ID. The cookies and privacy policies were then updated as required to confirm with GDPR.

Website: party-seven.com